Sophie Aubert is a globetrotter marketer always on the lookout for the latest trends in fashion, cosmetics, retail, and design. With experience around the world, she offers expertise in international marketing strategy.
Sophie’s earliest childhood memories are linked to perfumes.
Givenchy’s miniatures being part of her favorite toys, the olfactory world is a familiar environment from an early age.
Passionate about art and fashion, she became interested very early on in the creative industries and it was very natural that after studying business at Edhec and Aston University, she joined the Master in Management of the French Institute of Fashion which gave her an understanding of the world of creation.
Attracted by the Orient and wishing to combine her taste for fashion and cosmetics, she began her career in 2005 at Parfums Christian Dior in Hong Kong where she was in charge of operational marketing for perfume, make-up and promotions for many countries ranging from the most sophisticated such as Japan or Korea to rapidly developing markets such as China.
Loving the diversity of cultures and the challenges of each country, she spent ten years in Asia, where after 5 years at Dior, she joined Guerlain Travel Retail, then the Coty group. In charge of designer brands like Chloé, Marc Jacobs, Balenciaga and Bottega Veneta for part of Asia, she discovered a passion for the Indian market where she launched Roberto Cavalli and took care of Calvin Klein and Davidoff Parfums.
In search of travel and new experiences, after a six-month journey in Latin America and the USA, it is finally in the Middle East, a region renowned for its strong traditions around perfumes, that Sophie settled in 2015. She spent there three and a half years, to set up the marketing strategy of Valentino and Prada Perfumes in the region where she launched ranges adapted to the region. She also discovered the perfumed rituals of desert countries within the Ghawali brand of the Chalhoub Group, which combines tradition and modernity.
Wishing to continue her discoveries and her learning, she returned to Paris during the year 2019 where she became passionate about entrepreneurship, the digital world and CSR issues concerning Fashion and Cosmetics.
This led her to become a practitioner in Aromatherapy and Aromachology and to pursue studies in Digital in Paris.
Specialist in international marketing and digital, she brings her strategic vision to new projects in a 2.0 world.