Symine Salimpour

She is at the origin of the Transitional Perfume method “Mommy, you speak my language!”, which aims to facilitate the acclimatisation of children adopted abroad in their families and in their host countries, as well as to accompany adoption candidates through olfactory means.

When she decided to move to the Middle East, she represented a large Brazilian jeweller in a luxury hotel. The direct and daily contacts that she will weave reinforce her artistic inclination.
Strengthened by this experience, she continued her initiatory journey in the United States and settled in New York where she created her own brand of jewellery and original fragrances under the name “Hors Là Monde” (www.horslamonde.com).

A perfume,” says Symine, “is exactly like Proust’s madeleine. It has the powerful power to hold and search the memory and create the most intense emotions. Perfume is soothing. It breaks down all resistance, breaks down walls. It is a bridge, a subtle way to meet the Other. Like music, it soothes people, it penetrates to the depths of the soul. It could perhaps be used in politics or in diplomatic relations. A perfume is both natural and cultural, and that’s probably why I became interested in it early on.

In 2007, Symine Salimpour met Michel Roudnitska and convinced him to create SHILOH for her, the first perfume of the brand Hors Là Monde. SHILOH was then unanimously recognised by the international press as a true masterpiece and marketed in fifteen countries.
That same year, she crossed paths with Annette Green, the high priestess of perfumery who inspired her. This meeting was decisive. She became her role model.
The magic happens again in 2008 with the famous perfumer Fabrice Olivieri. He created LADY SHILOH for Hors Là Monde, which was released in 2009, and SHILOH X in 2011, which met with the same international success as SHILOH.

In 2016, Symine Salimpour created, Master Parfumeur Consulting, the consulting branch of Hors Là Monde. ( www.masterparfumeur.com ). She develops new concepts in perfumery with the complicity of the perfumer Bruno Hervé and advises international companies in the beauty world in marketing and communication.
Her taste for raw materials in perfumery takes over. The anthropological issues linked to their cultivation as well as the working conditions and the world of farmers lead her to the essence of perfumery, well-being.
She followed Patty Canac’s training in Aromacology and continued her training in Aromacology at the French Federation of Aromatherapy. She successively obtained certificates as a practitioner in Aromacology and traditional Aromatherapy issued by the French Federation of Aromatherapy in 2020 before training in Olfactory Design at the Cinquième Sens training centre.
That same year, Symine Salimpour and perfumer Bruno Hervé met psychiatrist Renaud David, who specialises in the powers of scents, and who confirmed the avant-garde opportunity of the “Transitional Scent” method to accompany the adoption process. This meeting, followed by those of researchers and teachers at the Faculty of Sciences of the Côte d’Azur, Jérémie Topin and Jérôme Golebiowski, Brigitte Godde, who runs the Enfance Avenir adoption agency, child psychiatrist Pierre Levy-Soussan, and the famous ethnobotanist Olivier Behra, gave rise to the association PROJET CYRANO ( www.projetcyrano.com ), which places the interests and well-being of adopted children at the centre of the adoption process by olfactory means.